![]() ![]() It’s also taking a branding cue from sodas and tweaking its language from “sugar free” to “zero sugar.” “The design will be more appealing to younger consumers as it feels more contemporary and modern,” he told CNN. Jell-O’s packaging has more of an emphasis on fun, observed Neil Saunders, retail analyst and managing director at GlobalData Retail. “The new fruit and pudding imagery unleashes imaginations by shifting away from literal depictions of the product to re-imagining how the flavors can come to life in a playful, sensorial way, transporting customers into the Jell-O world of jiggly goodness,” according to the release. The “O” in the Jell-O logo is getting a bolder look because it’s an “ownable, playful aspect” of the brand. Jell-O describes the new logo as “loud, proud and simple” while remaining recognizable for fans of the 126-year-old brand. ![]() This legacy version also grants access to the latest version of COH, just called "Company of Heroes".Jell-O's current look on the left and new look, on the right. Delivering a visceral WWII gaming experience, Company of Heroes redefines RTS by bringing the sacrifice of heroic soldiers, war-ravaged environments, and dynamic battlefields to life.
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